DON’T TELL CALLERS YOU’LL “PUT THEM IN THE SYSTEM”

When I called a veterinary hospital as a prospective new client, the client care coordinator said, “Let me get you in the system.”

Callers may perceive they are “just a number” and won’t feel welcome as new clients. Veterinary medicine is a relationship business, with the average client staying for five or more years. Callers need to feel welcome and SPECIAL from the first scheduling call.

Say, “Let me get information about you and your pet. We’re excited to meet you!”